Diet Coke Identity
We introduced moiré to Diet Coke and Coca-Cola Light to refresh a stale notion of silver. Our 5 core patterns became the foundation for the brands visual language.
Role: Designer & Art Director
Photographer: Frederike Helwig
Photographer: Frederike Helwig
![](https://freight.cargo.site/t/original/i/be7ad8aff3fab3c0fcb60267ad402cfb51f5bd573b145dee303e8829a1f491a6/A3_Grey_25_1.jpg)
![](https://freight.cargo.site/t/original/i/9bc5702160cde2880b026984f5979ce43a8751e8372e33a5b4966f532c711451/A3_Grey_25_3.jpg)
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![](https://freight.cargo.site/t/original/i/9e28e29c48d24a7575b58323da52dd75a654ee1db0ebac292837a255a202190e/A3_Grey_25_2.jpg)
![](https://freight.cargo.site/t/original/i/0b3d1283fe4d5f7379683bc3194a62af9edebcd848b3f08833288a7a0f2e3160/A3_Grey_25_4_1.jpg)
![](https://freight.cargo.site/t/original/i/f9a10f99a1a922fc55d310ec8a42db2b801f90e2b715eaca9938663fba469ba4/Range_.jpg)
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![](https://freight.cargo.site/t/original/i/37f046716e400ba0b4e39491b98a9e4e1a36fcdeb4aacbbf4e60c5fb15ab58f7/Range_3.jpg)
![](https://freight.cargo.site/t/original/i/a74315bccda87ca908ff2ed15e76bb11aaf20f63aaa3731b12f889dc95cd3ba4/Range_4.jpg)
![](https://freight.cargo.site/t/original/i/199e556ffa83f785362bcdfb7a6909d2f6ce3f2938b80dc23c1971190b52ddc5/Diet_Coke_33_052_v2-2.jpg)
![](https://freight.cargo.site/t/original/i/e1b8879339d4052136bf0db419bc06d9d67d21c24db14b041b0c598054a45b1d/Diet_Coke_27_197.jpg)
![](https://freight.cargo.site/t/original/i/373393239d070058aa9dd32fa4fc5152de1e20d59b989cb6e2fab11397961b5b/DietCoke_Location_05_012_v2_RGB.jpg)
![](https://freight.cargo.site/t/original/i/f90cee3d327230210930bbd7f97479646754391bb5fcc1adbe1933bd71b0d73d/Diet_Coke_29_039-2.jpg)
![](https://freight.cargo.site/t/original/i/17fa7c2ab075d88853cae23ee355998a953c747591f6f828170dfc5e3a79acf0/DietCoke_Location_11_100_RGB.jpg)
![](https://freight.cargo.site/t/original/i/71dc650166bea1dcf8d9a86119c252df7ab146141ff1e8e472f6bc231d776f10/CCL.jpg)
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![](https://freight.cargo.site/t/original/i/f3df74c03a7fd4a6a04d2eca8d2ce402cb09da393c7a091818dcd44c892f675f/Diet-Coke-CREDS1.jpg)
![](https://freight.cargo.site/t/original/i/c9336ee0aa9c7e164ac7c92ea6482491f9ce82522f127f49bfbc88b2ad00a39f/Diet-Coke-CREDS6.jpg)
![](https://freight.cargo.site/t/original/i/adf18f0ada8ddb49c3934729e13447368633efe594b1aee48a300c6594932c4a/Diet-Coke-CREDS20.jpg)
![](https://freight.cargo.site/t/original/i/3e03f823f0535d7e88ad9427e5374ae5346141ba0e9438a7d954b41f4f3ade12/Diet-Coke-CREDS34.jpg)
![](https://freight.cargo.site/t/original/i/16b6895d166787b5799e2b3d0302a5e8728177d044926198e938baf3c76cf69e/Diet-Coke-CREDS49.jpg)
![](https://freight.cargo.site/t/original/i/845617d1cf3cd1c44dd68bd813cdc4f34f17e01ef7b2492e5cd7eddab2e6b0c7/Diet-Coke-CREDS51.jpg)
![](https://freight.cargo.site/t/original/i/db8213ed3cff22b219565ad36d8abc6645fe66f0db37fd90187d3ac7384729c1/Diet-Coke-CREDS54.jpg)
![](https://freight.cargo.site/t/original/i/b4b7e8f020dcd20f53734df964db2c873a43cb2a1f4efa007be59357ff2f4fa6/Diet-Coke-CREDS56.jpg)
![](https://freight.cargo.site/t/original/i/cd3f5fb2b2044fe83204e6d38dc773d93fcb6062a016b9a4a7b711fd8e5c8b88/Diet-Coke-CREDS64.jpg)
![](https://freight.cargo.site/t/original/i/6a80498affe567e1d410b8f15102e5364ba6459ed54666e4d78270a1e2153290/Diet-Coke-CREDS66.jpg)
![](https://freight.cargo.site/t/original/i/db1b456d19caaf2c0712aa3f1ad1674e103ca429cb7a69e6efc10418c1bfcfd2/Diet-Coke-CREDS67.jpg)