Ray-Ban Sans
A custom typeface developed for an icon of the eyewear category, Ray-Ban Sans helped bring the brand an ownable typographic voice that blended contemporary and classic. Built as a variable font with 3 core weights and a second inline style, it allows flexibility to reflect the broad product range.
Role: Art Director
Foundry: Colophon
Foundry: Colophon
![](https://freight.cargo.site/t/original/i/70d929b47863398d2436ef29c9b5de50b9e5259f8f4e419f6c51308bfa8c9508/NEWBUSINESS_RAY_BAN_TYPE-WEIGHT_007_2-copy.gif)
![](https://freight.cargo.site/t/original/i/242e51fc5c56fc41779a9eb9bddb3097dae92d9b8f7606e6304e7868ce6a85b2/RB_Sans-01.jpg)
![](https://freight.cargo.site/t/original/i/f42c7f97f0a241c45a50bebcb30e1c9be788843d71ab6671635e689d284eaff6/RB_Sans-03.jpg)
![](https://freight.cargo.site/t/original/i/b10525d6645448d66ff7b613a6d5f500a33bd572954c641fa6c8ea0c4db598d3/RB_Sans-04.jpg)
![](https://freight.cargo.site/t/original/i/a3071dc61a416e833b6ba1621f494198f8364392399aac5f12af072ae6693cd4/RB_Sans-02.jpg)
![](https://freight.cargo.site/t/original/i/0446c98f3319e338c257538139071deddd1a6c3496211316f8dfeee6e193b278/NEWBUSINESS_RAY_BAN_TYPE-WEIGHT_INLINE_002_2.gif)
![](https://freight.cargo.site/t/original/i/289c0e5746b47c539cb0b0ace9e3f9138402ddf81f8eed3237ff385f4d97ffaa/RB_Sans_-05.jpg)
![](https://freight.cargo.site/t/original/i/d10255cbc60e964efb4dc7a4acab5a5c49f1ce75acdc9ed3a5d0df6825d3b3e5/RB_Sans-06.jpg)
![](https://freight.cargo.site/t/original/i/abcbff4f8f26f1f4fa32b89e8dd09cd122ef2ffbe6100a9e7ebfe6e53ca3efdc/RB_Sans-07.jpg)
![](https://freight.cargo.site/t/original/i/5c8566f921052cb63cb86544764251344b4890ff61ea5b2c56964e9c54a078a1/RB_Sans-09.jpg)
![](https://freight.cargo.site/t/original/i/88841c9b6295daac24cb5657c3e2a3bbc2cfcc1ae09342a99bc90c3a3f13af4a/RB_Sans-10.jpg)
![](https://freight.cargo.site/t/original/i/f6ec412d19ede1bfe9ec8038f3dad47d1de36e341eceac22102d5f0f01cdc1b9/RB_Sans_-08.jpg)