Diet Coke Identity

We introduced moiré to Diet Coke and Coca-Cola Light to refresh a stale notion of silver. Our 5 core patterns became the foundation for the brands visual language.

Role  Designer & Art Director
Photographer  Frederike Helwig

DietCoke_Location_05_012_v2_RGB
Diet_Coke_33_052_v2-2
Diet_Coke_29_039-2
DietCoke_Location_11_100_RGB
Diet_Coke_27_197
CCL
DC

Site typeset in Mercator Nieuw. All work ©2024.

View