Epic are an aircraft manufacturer with a focus on performance. To celebrate the certification and launch of their first full production aircraft, the E1000, the fastest, highest performing aircraft in its category, we rebuilt the entire Epic brand identity.
Role Designer & Art Director
Directors CD Morrish and Pleix
Photographer Jessica Ambats
epicaircraft.com
We launched with separate brand and product films to help position the Epic story as an all American icon alongside a set of high performance technical specifications.
To help bring the launch further a print campign ran across US aviation publications to announce the new brand positioning with a focus on the majesty of pioneering American lanscapes the E1000 put within reach.