Reworking an iconic classic to create the glasses of the future, this project visually defined the first generation of this AR wearable product. The approach leveraged the product heritage through its iconic form, brought to life in a new visual system to highlight a range of subtle new technical features.
Role Designer & Art Director
Rendering Brand New School
Product Range
The campaign language flexed across 3 core frame options, adapting to each product silhouette to help reinforce the product range.
Product Focus
To tell the product story the core functionality was broken into separate executions that allowed us to focus in on different product features.
Campaign Extension
The campaign language was adapted to extend across wider touch points, continuing to evolve around the core visual structure.
