Reworking an iconic classic to create the glasses of the future, the first generation of this AR wearable product. The visual approach for this new approach to eyewear leveraged the iconic product heritage, giving it a renewed sense of energy to highlight the range of subtle new technical features.

Role  Designer & Art Director
Rendering  Brand New School

The campaign language flexed across 3 core frame options, adapting to each silhouette to help reinforce the product range.

To tell the product story the core functionality was broken into separate executions that allowed us to focus in on different product features.

The product language found a range of extended applications that continues to bring it to life in a range of different ways.